At BAM, it isn't uncommon for the seed of a design idea to originate with a print designer and only later make its way to the video team for adaption there. This makes sense when a campaign calls for more postcards and brochures, say, than video trailers. But for Migrating Forms, a boundary-pushing film and video festival now in its third year at BAM, we turned that model on its head. Apropos of the festival’s name and cinematic bent, ideas were passed back and forth between print and video, each informing the other, to create an identity that honors its shape-shifting subject in a multitude of ways.
